{"title":"Tech Week Deals","description":"\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/files\/TechWeekDeals2026_CollectionHeader_ROKINON.jpg?v=1782229249\" alt=\"\"\u003e\u003c\/p\u003e","products":[{"product_id":"50mm-f1-4-af-series-ii-full-frame-sony-e","title":"50mm F1.4 AF Series II Full Frame (Sony E)","description":"\u003cp style=\"text-align: left;\"\u003eThe ROKINON AF SERIES II 50mm F1.4 for Sony E is the smallest (88.9mm\/3.5in length) and lightest (420g\/14.8oz weight) among all the large-aperture standard 50mm focal length lenses compatible with the Sony E mount.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe AF 50mm F1.4 FE II (Large-Aperture Standard) lens delivers a 45.7˚ angle of view for full-frame \u0026amp; 31.1˚ for APS-C, as well as a bright maximum aperture of F1.4, as preferred by full-frame camera users. In particular, optimum resolution is achieved through the optical design of 11 elements in 8 groups (2 ASP, 3 HR, and 1 ED). Combined with Sony's full-frame image sensor, this lens delivers superior sharpness and contrast in all areas of the image.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eFast and Quiet AF Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eTracking the subject accurately and quickly, the AF also operates quietly and smoothly when shooting video. Rokinon’s Linear STM (Stepping Motor) satisfies both photographers and videographers with quieter and more accurate control of the focusing lens groups.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eImpressive Background Blur and Bokeh with Bright F1.4 Aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe AF 50mm F1.4 FE II uses a large-diameter aperture to provide smooth background blur. It effectively separates the subject from the background, using a shallow depth of field and adding drama to the scene. The 9 diaphragm blades create smooth and natural bokeh with light splitting.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eLess Breathing for Shooting Video \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe AF 50mm F1.4 FE II has minimized focus breathing, so there is almost no change in the angle of view when focusing and therefore less screen shake. This is effective when shooting movies with the subject moving forward or backward, or focusing from the front or back.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eEnhanced Usability with Custom Switch and Focus Hold Button\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThere is a custom switch, which can be set allow adjustment of the aperture by rotating the focus ring. Using the optional Lens Station, you can setup the mode to suit your own preference*.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e* More functions will be added through firmware updates in the future\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eCustomizable Focus-Hold Button Pressing and holding this button will keep the lens locked at the auto-focused distance. The user can also assign to the focus hold button other desired functions through the Custom Key Settings menu of the camera.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eShort Minimum Focal Distance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe minimum focal distance is just 0.40m (1.31ft), so it is versatile and possible to produce a unique perspective close to the subject. This makes it easier to take close-up and dramatic shots of food, portraits and nature.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWeather-Sealing Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe usability of the AF 50mm F1.4 FE II lens has been developed and enhanced, taking into consideration not only the design but also the user's shooting environment. It has a micro-patterned rubber focus ring, so feels great to operate and weather-sealing also protects the lens from light rain, snow and dust.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca title=\"Rokinon 50mm F1.4 AF Series II Sony E Manual\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/files\/Rokinon_50mm_F1.4_II_AF_Instruction_Manual.pdf?v=1635860389\" class=\"btn btn--clear\" target=\"_blank\"\u003eUser Manual Download\u003c\/a\u003e\u003c\/p\u003e","brand":"Rokinon","offers":[{"title":"Default Title","offer_id":41988875387112,"sku":"IO5014-E","price":549.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/products\/50AFX_FRONTaa.png?v=1635860713"},{"product_id":"35-150mm-f2-2-8-af-full-frame-zoom-lens-sony-e","title":"35-150mm F2-2.8 AF Full Frame Zoom Lens (Sony E)","description":"\u003cdiv class=\"col-sm-12\"\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/files\/AF_35-150mm_F2-2.8_FE_-_User_Manual_Rokinon_LR.pdf?v=1680018244\" title=\"Rokinon 35-150mm F2-2.8 AF Zoom Manual\" target=\"_blank\"\u003eUser Manual Download\u003c\/a\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Rokinon","offers":[{"title":"Default Title","offer_id":44397426639080,"sku":"IO35150AFZ-E","price":949.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/products\/35-150mm-f2-28-af-full-frame-zoom-lens-sony-e-831893.jpg?v=1680778920"},{"product_id":"remaster-slim-sony-e","title":"Remaster Slim 3 in 1 Lens System •21mm •28mm •32mm (Sony FE)","description":"\u003cp\u003eIntroducing the \u003cstrong\u003eRemaster Slim\u003c\/strong\u003e—the ultimate lens for photographers who want versatility without the bulk. Inspired by classic point-and-shoot cameras, this compact lens offers the flexibility of three focal lengths—21mm F3.5, 28mm F3.5, and 32mm F2.8—all in one lightweight system.\u003c\/p\u003e\n\u003cp\u003eWith its modular design and magnetic bayonet mount, switching focal lengths is fast and easy. Weighing just 2.35 oz and only 19.5mm thick, it’s small enough to fit in your pocket, making it perfect for capturing moments on the go.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDon’t be fooled by its size. Inside, the Remaster Slim houses advanced optical construction with 7 elements in 6 groups, including PMo, ED, and HR glass, ensuring sharpness and clarity. With 7 aperture blades, it delivers creative control in any scenario. The STM motor provides fast autofocus, while the AF\/MF switch offers precision when needed, making this lens a professional performer for both full-frame and APS-C cameras.\u003c\/p\u003e\n\u003cp\u003eSay goodbye to bulky gear—capture any moment with the \u003cstrong\u003eRemaster Slim\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Rokinon","offers":[{"title":"Default Title","offer_id":46700992626920,"sku":"RSKIT-NEX","price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/files\/rokinon-remaster-slim-3-lens-system-21mm-28mm-32mm-sony-fe-962161.jpg?v=1727441029"},{"product_id":"14-24mm-f2-8-ultra-wide-angle-zoom-lens-sony-e","title":"14-24mm F2.8 AF Ultra Wide Angle Zoom Lens (Sony E)","description":"\u003cdiv class=\"col-sm-12\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Rokinon","offers":[{"title":"Default Title","offer_id":47273498968296,"sku":"IO1424AFZ-E","price":799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/files\/14-24mm-f28-af-ultra-wide-angle-zoom-lens-sony-e-720492.png?v=1746740654"},{"product_id":"85mm-f1-8-af-lens-for-sony-fe-mount-prima-fe-series","title":"85mm F1.8 AF Lens for Sony FE Mount (Prima FE Series)","description":"\u003cp data-start=\"198\" data-end=\"529\"\u003e\u003cstrong data-start=\"198\" data-end=\"529\"\u003eIntroducing the Prima Series, now refined with the AF 85mm F1.8 P FE—a dedicated portrait lens that combines creamy bokeh with crystal-clear rendering. Rooted in the Latin word \u003cem data-start=\"377\" data-end=\"384\"\u003ePrima\u003c\/em\u003e, meaning “First” and “Important,” this third-generation lens series continues to embody optical precision, elegance, and everyday performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"531\" data-end=\"819\"\u003eCrafted for the ideal portrait distance, the AF 85mm F1.8 P FE captures striking depth and dimension with rich tonal expression. It renders subtle textures, smooth transitions, and true-to-life detail—perfect for capturing your subject’s most defining features with clarity and character.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"1160\"\u003eDespite its power, the lens remains remarkably portable. Measuring just \u003cstrong data-start=\"893\" data-end=\"917\"\u003e2.81 inches (71.5mm)\u003c\/strong\u003e in length and weighing \u003cstrong data-start=\"941\" data-end=\"958\"\u003e9.6 oz (272g)\u003c\/strong\u003e, it's built for creators who want studio-quality results on the go. Whether you’re shooting lifestyle portraits, events, or creative editorials, this lens delivers a professional edge without the bulk.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1419\"\u003eWith its bright \u003cstrong data-start=\"1178\" data-end=\"1195\"\u003eF1.8 aperture\u003c\/strong\u003e, precise autofocus, and signature Prima Series emphasis on \u003cstrong data-start=\"1255\" data-end=\"1301\"\u003ePortability, Practicality, and Convenience\u003c\/strong\u003e, the AF 85mm F1.8 P FE is the ideal companion for portrait-driven storytellers who demand both artistry and mobility.\u003c\/p\u003e","brand":"Rokinon","offers":[{"title":"Default Title","offer_id":47470592983272,"sku":"IO8518-E","price":339.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/files\/85mm-f18-af-lens-for-sony-fe-mount-prima-fe-series-3871804.jpg?v=1752555673"},{"product_id":"24-60mm-f2-8-af-ultra-wide-angle-zoom-lens-sony-e","title":"24-60mm F2.8 AF Zoom Lens (Sony E)","description":"\u003cdiv class=\"col-sm-12\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Rokinon","offers":[{"title":"Default Title","offer_id":47737783451880,"sku":"IO2460AFZ-E","price":699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0396\/7280\/7578\/files\/24-60mm-f28-af-zoom-lens-sony-e-5860117.png?v=1760719381"}],"url":"https:\/\/buyrokinon.com\/collections\/tech-week-deals.oembed","provider":"Rokinon","version":"1.0","type":"link"}